I keep coming back to this bell curve.
It’s helped me explain timing, friction, and momentum — across 3 industries.
One of Peter Drucker’s most powerful and enduring quotes on marketing..
“The aim of marketing is to make selling superfluous.”
This encapsulates the idea that great marketing doesn’t push a sale, it serves the customer so well that the product naturally sells itself
I’ve never looked at influencer marketing the same way.
“It’s about shared identity, not reach”.
Seth Godin on “Tribes”
“My version of a canvas. If it’s not on a wall, it’s not moving.”
Ideas don’t feel real until they’re on a wall—messy, visible, and unfiltered.
Digital notes disappear. Post-its demand decisions.
Whether I’m mapping strategy or cracking a pitch, my best thinking starts here: paper, highlighters, and a bit of chaos.
Before the calls, before the noise, this is when the clearest thinking happens.
It’s become a ritual, not a routine.